On Design...

I truly believe that any design should come from the soul of the designer. The design should reflect its nature, whether to solve a problem, to delight an audience or to enhance one's life. Good design is difficult to achieve. It takes discipline and a lot of will-power to use the grey matter in the designer's head. It's so much easier to find 'inspirations' from design books and the web, but to me, this practise is not designing. I believe that a design is only suitable for the exact purpose it's made for. And no other design can fit in and be called a successful one.

I also believe that to have a great design, a synergy between the designer and the client is paramount. A designer could always guess what the client wants but if the client is able to express him or herself and articulate the things that he or she wants with the design, the final product would be totally wonderful. In my experience as a designer, I always found out that clients who knew what they want would help me produce the best designs.